digital marketing Does Apple's Facebook Presence Damage Brand Perception?

Full video available from L2 at: http://fora.tv/2013/09/24/module_1_te...

At the L2 Digital Influence Clinic, NYU Stern Professor Arun Sundararajan explains the balance brands must strike between proactive and reactive customer engagement.  He says high end brands like Apple might damage their brand image with too much engagement on Facebook.

digital marketing Does Apple's Facebook Presence Damage Brand Perception?
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